MARKET ANALYSIS MARKET ANALYSIS Excalibur is faced with the harass opportunity of being the first-mover in the restaurant sport close up market. The consistent popularity of female achievements, combined with the growing interest in female sports, has been proven to be a winning envision in other markets and allow for produce the same results in Atlanta. Market Segmentation We see Excalibur as kindly to threesome major market segments. Fortunately, the long, late night hours of operation go forth help Excalibur lend itself to multiple segment appeal. Our market twelvemonth scheme allows some room for estimates and nonspecific definitions. 1.
College Students--By creating an environment that is appealing to college learners, we secure a natural progression between the bookman and the young professional. Through word of mouth, Excalibur expects an increase of five part annually from this segment. 2. Tourists and Business Travelers--More and more business and travelers and touri...If you want to roll up a full essay, order it on our website:
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