All forms of mass media generate the goal to provide the rallying cry to people that serves familiar interest group . Therefore , the vanquish judgment that should come out speaking of the password and practice session is the destination we could call as participatory journalism wherein media constitutions be answerable to provide news for the globe and the ordinary in chemical reaction should be involved with what media has presented to them . Media and mart penury to have a two way relationship , wherein both(prenominal) go away voice and interact to discuss some the news . The news should non just stop when the media presented it , but the separate denote should in like manner reserve the feedback from the public . An author about journalism verbalize , Audiences ar non blank sheets of on which media m essages can be written members of an auditory sentience will have prior attitudes and beliefs which will determine how impressive media messages are (Abercrombie 1996 ,.140This is one thing that media organizations should al shipway consider . These language suggest that audience needs to be interactive when it comes to media presentations . The ways by which media treats the audience is a discourse emergence and audiences date is vital (Hart , A 1991 . It only appears that media organisation can non be independent from the public . Without the public as the market there is no essence of test or producing both story as a news or pleasure item . That is why audience should be of major concern however often it is disregarded because of the tautness on media self-will . As a result the familiarity , the broadcaster might be influenced by its featureer , whereas the looker should be its top priorityCritics chivvy the argument that concentration of media ownership and the dominance of media conglomerate tether ! to the doubt of the objectivity and candor of the information that will legislate the audiences or readers .

Media ownership matters since media companies may tend to protect their own interest or the interest of their advertisers (Wikipedia , n .d . This will halt them to reveal the real issues to the public . They may not defecate a story about a particular exercise or opinion that in one way or the other can be beneficial for the public to knowEvery daytime we are in the process of trenchant to find the sense of the land . To see is a process of observing and recognizing the world roughly us . To look is actively arouse center of that world . The images we encounter every day span the sociable realms of popular culture advertising , information exchange , avocation , criminal justice and art They are produced and experienced through with(predicate) a soma of media . One could suggest that all of these media are imaging technologies (Sturken , 2001 And it is basically through this means (media ) that we are real able to view the world around us and make judgments about itThe news press and media have a variety of functions to fulfill : from investigating domestic , unified , and political scandals to relaying news about significant events elsewhere...If you want to pull back a full essay, order it on our website:
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